Discover the timeless science behind why people say “yes” with Influence: The Psychology of Persuasion by Robert B. Cialdini, Ph.D. — a global bestseller that has transformed the way we understand decision-making, marketing, and human behavior. This paperback used edition reveals the six powerful principles of persuasion — reciprocity, commitment, social proof, authority, liking, and scarcity — that shape everyday choices in business, sales, and relationships. Backed by decades of psychological research, Cialdini’s insights teach you how to recognize influence tactics, defend against manipulation, and ethically persuade others. Perfect for entrepreneurs, marketers, leaders, and anyone seeking to master the art of communication, Influence remains one of the most influential psychology and business books ever written.

Publisher: COLLINS BUSINESS HARPER COLLINS PUBLISHERS

Language : English

Binding: PAPER BACK

Pages : 320